About Pivot on Purpose
Pivot on Purpose (POP) welcomes you to our community. We create life-affirming changes because, after all…it’s your turning point.
What is the guiding light that is ordering your steps? Or are you operating “catch as catch can”? Getting clear about your intentions, being SMART about your goals and charting your path, enables you to unearth and showcase your jewels. P.O.P. can help guide you. If you are ready to continue this exploration and to EXCAVATE your GEMS – if you are ready to pivot onto YOUR true purpose we want you to join our community of P.O.P. STARS because being connected to a community of like-minded goal-directed people of power can change your progress exponentially. We are all works in process!
CASSANDRA HUGHES WEBSTER
Transformation Coach
Cassandra is the founder and chief transformation coach of Pivot On Purpose. P.O.P. is a coaching business that empowers women who are ready to dive deep and to chart new waters. P.O.P empowers women to create life change – because after all, it’s your time to take your turning point.
Cassandra holds certifications as an Abundance Intelligence leader, through AQ, and she is a Certified Competent Coach through the School of Coach Mastery.
Cassandra is a connector and a collaborator. She gives of her talents to organizations that impact the lives of women and children. With more than 10 years of experience working with women and organizations, she has successfully led powerful organizations of empowered women to reach their fullest efficiency – finding new heights of growth and awareness.
She is the immediate past chair of national communications for The Links, Incorporated; a trustee of The Women’s Foundation for a Greater Memphis; a trustee of Baptist Women’s Hospital; a member of The Links, Incorporated, Shelby County (TN) Chapter; and of Delta Sigma Theta Sorority, Inc., Shelby County Alumnae Chapter.
Her transformational work has been featured in the Commercial Appeal, Tri- State Defender, and Memphis Magazine and she has received numerous awards and recognitions for her work to align strategy with action for effective process improvement and change. She is a highly regarded speaker on issues affecting women, teens and young adults. Cassandra resides in Memphis, TN.

The Excavation Experience
Are you ready to:
- Bring more joy and happy into your world and play?
- Change courses and redirect the flow of your life?
- To take BE BOLD ACTION?
THE EXCAVATION EXPERIENCE:
A Deep Dive – Expose your limiting beliefs and get to the core of what’s holding you back
Explore New Gems – Examine your DNA and determine what makes you tick
Mine Your Treasures – Declare your intentions, map your success and plan your course of action
Showcase Your Jewels – Illuminate your brilliance and share your gifts and talents
